Yinhang Lubricants Successfully Exhibited at the (Shenyang) National Auto Parts Exhibition.
Release Date:
2011-04-27
Author:
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Abstract
The National Auto Parts Fair and the National Auto Parts Procurement Fair were grandly held at the Shenyang International Exhibition Center from April 23 to 25, 2011. This year’s event featured 3,700 exhibition booths, with 2,400 participating companies and 140,000 visitors in attendance.
As one of the exhibitors, Yinhang Petrochemical Co., Ltd. places great importance on and devotes significant effort to participating in this major event. Building on extensive promotional efforts, Yinhang Petrochemical has made thorough preparations for the exhibition, with many of its distributors also attending. Yinhang Lubricating oil The exhibition hall is located at the special booth T21 in Hall W1, the first pavilion of the convention center. Boasting a prime location with three sides fully open to the view and a striking design, it consistently drew the largest crowds and held their attention throughout the event.
To sum up this auto parts exhibition, Yinhang showcased several distinctive highlights: immediately after the opening ceremony, both visitors and exhibitors received bottled water personally handed out by Yinhang staff—a thoughtful gesture that earned widespread praise. Within the eight exhibition halls, the real crowd‑pullers weren’t any particular vendor’s booths or performances, but rather the “Yinhang Pleasant Goat” mascots, whom attendees eagerly lined up to pose with. These adorable inflatable figures also distributed promotional leaflets, branded pens, lighters, and playing cards, making the “Yinhang Pleasant Goat” the undisputed star of the show. Throughout the event, exhibitors and organizers provided visitors with tote bags, creating a colorful visual highlight in itself. Yinhang went a step further, offering uniquely designed, oversized tote bags; many attendees, initially carrying stacks of materials and smaller bags, ended up switching to Yinhang’s signature tote—“big enough to hold everything yet stylish,” as one visitor put it. Many exhibitors screened corporate or product videos, but every viewer of Yinhang’s booth was pleasantly surprised and deeply impressed. The display used at Yinhang was China’s first cutting‑edge glasses‑free 3D screen, delivering stunning, lifelike stereoscopic visuals without the need for special 3D glasses. This eye‑catching, immersive 3D video left a lasting impression. At Yinhang’s reception desk, crowds gathered to watch the promotional video, request brochures, and collect business cards, while staff presented guests with elegant Yinhang water bottles and other thoughtful gifts. During the exhibition, Yinhang unveiled its increasingly comprehensive product lineup, featuring a particularly striking display of physical samples of industrial oils. Combined with detailed explanations from Yinhang’s team, visitors gained a more tangible and authentic sense of the company’s lubrication solutions. Adding to the experience was the presence of Mr. Huang Guoliang, Chief Engineer of Yinhang Petrochemicals (a senior professor at the Chinese Academy of Petroleum and an expert in lubrication technology), who answered industry‑related and technical questions on site at the Yinhang booth. Yinhang Lubricating oil Years of outstanding reputation have drawn numerous business professionals who come specifically to learn more about Yinhang; many highly interested clients were invited to visit Yinhang’s headquarters in Daqing after the event. At the exhibition booth, the reception desk was constantly bustling with visitors, and some attendees, intrigued by their first encounter with Yinhang on the opening day, even made a special trip the next day to the showroom to place orders on the spot. On the afternoon of the second day of the opening ceremony, Yinhang hosted a “Brand Promotion Session,” a “Yinhang Customer Appreciation Event for the Shenyang Region,” and an evening banquet, all of which received enthusiastic responses from the guests. Throughout the exhibition, Yinhang’s showroom remained packed, attracting both new and longstanding customers. As the most influential online media outlet in the lubricants industry, China Lubricant Information Network conducted on-site interviews with Yinhang and provided comprehensive coverage.
The three-day auto parts exhibition concluded successfully, with Yinhang Petrochemical reaping substantial benefits. Through meticulous event organization, pragmatic marketing strategies, genuine customer‑centric care, and a premium product image, the company earned widespread recognition from industry players and professional buyers. The show effectively showcased Yinhang Petrochemical’s corporate strength, brand identity, and product advantages, facilitating meaningful connections with its target customers. At the same time, the exhibition fostered greater communication and collaboration between Yinhang and domestic and international players in the automotive parts sector. Many trading partners directly experienced the influence of the Yinhang brand and the timeliness of its interactions, while expressing strong intentions to partner. This was a resounding success for Yinhang Petrochemical, marking the powerful emergence of Yinhang Lubricants—a Chinese national brand that has matured through thoughtful refinement—and signaling its imminent takeoff.
Audience members waiting to enter before the auto parts fair’s opening ceremony.
After entering, the usher will present mineral water to the audience.
“Pilot Pleasant Sheep” guides the audience into the venue.
“Pilot Pleasant Sheep” guides the audience into the venue.
Pilot lubricant tote bags are readily available throughout the exhibition hall. 
Pilot Lubricant Showroom 
Pilot Lubricant Product Display Area
The pilotage exhibition hall was bustling with a steady stream of visitors.
Exhibitors and visitors interact with the reception staff.
The mascot, Pleasant Goat, and the staff distributed promotional leaflets inside the exhibition hall, which were well received by visitors.
Sales Director Zhang Hao is holding in-depth discussions with prospective clients.
The pilotage fuel display area draws visitors to stop and take a look.
Photo of Mr. Huang Guoliang, Chief Engineer of Pilotage Technology (a senior professor at the China Petroleum & Chemical Corporation Research Institute and a lubrication technology expert), together with a representative from the American company Afton and Mr. Nie Ling, Director of Pilotage Technology.
Pilotage Customer Appreciation Event for the Shenyang Region
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