Sales of leading automotive engine oil in the Weihai market are rapidly gaining momentum.

Release Date:

2010-06-23

Author:

Source:

Abstract

Weihai, Shandong, is one of the markets that pilotage services were first developed in, and has long focused primarily on the sale of diesel engine oil. Automotive engine oil Operating under normal sales conditions, and after the diesel engine oil market had stabilized sufficiently, in early summer this year, the leading manufacturer, in collaboration with its distributors, jointly launched a campaign within the city. Automotive engine oil Market.

In city parking lots, gas stations, taxi stands, car washes, in front of large supermarkets and shopping malls, and at private‑car parking areas, you can often spot outreach volunteers explaining to drivers. Lubricating oil Knowledge, common sense about oil usage, and the distinctive features of our pilotage products—coupled with extensive distribution of promotional leaflets, aerial advertising, and in‑store promotions—enable direct engagement with consumers, effectively promoting our offerings and fostering closer connections. A three-month, integrated, multi‑channel marketing campaign was launched, and by the end of the first month, initial results were already evident.

As marketing and promotional efforts continue to gain momentum, it has become increasingly common for people to visit repair shops armed with brochures for the Yinhang product. This trend has drawn attention from both the repair shops themselves and reporters at Weihai Traffic Radio. Thanks to the reporter’s efforts, an interview has been scheduled to feature Yinhang on the station’s airwaves. Lubricating oil Special interview.

On June 18, in the live studio of Weihai Traffic Radio, representatives from Yinhang Petrochemical conducted a training session on automotive lubricant knowledge and answered listeners’ questions. Drivers tuned in via the station’s hotline to engage in interactive discussions, keeping all three phone lines bustling throughout the broadcast. The atmosphere was lively, and many users who have already tried Yinhang products shared positive feedback. With calls coming in nonstop, the originally scheduled half-hour segment had to be extended to 45 minutes.

In response to the rapid surge in sales of automotive engine oils in the Weihai market, Manager Sun Xiaozuo stated that they will continue to refine and strengthen their promotional efforts according to the original plan, while also appropriately expanding the network of retail outlets for automotive engine oils within the city to meet the growing demands of customers. Additionally, at the appropriate time, they will collaborate with various media channels to not only boost sales of their flagship products but also to actively educate consumers about lubricant-related knowledge.

 

(For specific details of the activities, please contact Manager Cai Yanling for guidance and reference.)


 

 

Keywords:

Previous post:

The 2010 Badminton Tournament of Yinhang Petrochemical and Zhisheng Stationery Concluded Successfully

Next article:

A representative from the Mingshui Terminal in Heilongjiang visited our factory.

Recommended

Grand Event Concludes | Ling Hang 2026 Guangzhou AAG Successfully Wraps Up: Grateful for the Encounter, Embarking Together on a New Journey of Collaboration

During the three-day 2026 Guangzhou AAG Auto Parts Exhibition, Ling Hang Lubricant made a grand appearance with cutting-edge technological products and a professional service team, successfully completing all exhibition and networking activities at this major industry event.

2026-08-21

Igniting Guangzhou, a Grand Opening | A Glimpse of the Highlights on the First Day of the Ling Hang AAG2026 Exhibition

On the first day of the event, crowds surged. At the Ling Hang booth, industry peers, partners, and tech enthusiasts from across the country flocked in. Enthusiastic hosts moved throughout the exhibition hall, with inquiries, exchanges, demonstrations, and negotiations all unfolding in an orderly yet lively manner.

2026-08-19

The Ling Hang Lubricant 2026 Eastern Mongolia Agricultural Machinery Expo has concluded successfully!

From August 2 to 4, the 15th Inner Mongolia (Eastern Mongolia) Agricultural Machinery Expo 2026 concluded successfully at the Chifeng International Convention and Exhibition Center. Ling Hang Lubricant showcased its full range of agricultural machinery–specific lubrication solutions at Booth T59 in Hall C, delivering a strong performance with robust product capabilities and expert technical services.

2026-08-02