Pilot Petrochemical’s Latest Visual Identity

Release Date:

2010-07-17

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Abstract

The Visual Identity System (VIS) is a set of guidelines that, guided by the company’s business philosophy and corporate culture, defines the standardized application of its logo, typeface, and color palette in management and external communications. The latest VIS visual identity, meticulously designed and refined by our designers, has now been officially launched.

The latest Yinhang visual identity system is divided into two main sections: the foundational elements and the application guidelines. It provides detailed specifications for the use of the Yinhang logo, typeface, and standard colors, as well as their appropriate contexts. All users are required to take these guidelines seriously, refrain from making arbitrary modifications, and ensure the proper maintenance of Yinhang’s visual image.

VI’s significance lies in its role as the visual soul of the company; every client and employee of Yinhang has a duty to uphold and respect it. Let us work together to build a strong, standardized visual identity for Yinhang.

 

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