Heilongjiang Yinhang Lubricant Racing Team Prepares for the Mohe National Off-Road Car Race

Release Date:

2011-02-21

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Abstract

Yinhang Petrochemical fully participated in the 2011 Mohe National Off-Road Car Race, “Heilongjiang Yinhang” Lubricating oil The racing team departed from Daqing on February 20 and will compete at the Mohe round on February 24, drawing participants from more than a dozen of China’s top racing squads. This is the pinnacle showdown of the Chinese motorsport scene—a thrilling collision of speed and passion. The natural ice-and-snow circuit in Mohe will put drivers’ endurance to the ultimate test while showcasing their exceptional skill, attracting countless racing enthusiasts, winter‑sports fans, and major media outlets.

Following the 10th Songhua River Ice and Snow Auto Challenge, Yinhang has once again partnered with this national-level professional motorsport event. This time, we have made a stunning transformation, positioning ourselves as “Heilongjiang Province Yinhang”... Lubricating oil The racing team made its debut in Mohe, the “Arctic of China.” With motorsport only just taking root in the country, corporate sponsorship provides an added boost of confidence for domestic drivers and the wider motorsport community. This event marks Yinhang’s first-ever participation as a team in a national-level automobile race. The Heilongjiang Yinhang Lubricant Racing Team is among China’s top racing outfits, boasting a roster of elite domestic drivers; given the team’s outstanding recent performances, they are well-positioned to claim the championship title.
 
Off-road racing is not only a perfect showcase of the drivers’ skill and the vehicles’ performance, but also an opportunity for Yinhang Lubricants to undergo rigorous professional testing. Our products are lubricants, and automobiles are their most critical application; among them, race cars place the most demanding requirements on lubricants. To meet these exacting standards, Yinhang has established even stricter quality benchmarks and continuously refined its product performance, ensuring that our offerings grow ever better. Our current Ice‑Chi antifreeze engine oil and Tu‑Huan auxiliary oils are fully capable of withstanding the extreme cold of Mohe—often dubbed the “end of the earth” in northern China—as well as the harsh conditions of competitive racing. Looking ahead, Yinhang plans to develop and launch race‑specific lubricants to compete in China’s ice‑and‑snow “Dakar,” leveraging the region’s frigid natural environment to turn Mohe into a natural testing ground for automotive lubricants under severe cold‑weather conditions. By capitalizing on the widespread visibility of such events, we aim to enhance Yinhang’s corporate reputation and image.
  
All of this is made possible by the highly concentrated communication platform that motorsport provides: first, it serves as an excellent testing ground for the quality of automotive and related‑industry products; second, its dynamic, healthy, and forward‑looking nature offers sponsoring companies a prime opportunity to promote their brands and cultivate a positive corporate image. Moreover, at a time when China’s auto market is experiencing explosive growth and competition among manufacturers is intensifying—often characterized by product homogenization—leveraging motor racing to build and enhance brand identity is an exceptionally effective strategy for winning over both domestic and international consumers. During races, key performance metrics such as engine‑oil quality can be vividly demonstrated in a relatively short span, giving top‑tier brands a distinct edge. We invite you to follow the races and support the Yinhang Racing Team, and we wish the Heilongjiang Yinhang Lubricant Racing Team every success! (Text by Ma Jing)



The press conference for the 8th Mohe Ice and Snow Off-Road Car Race and the 2011 National Off-Road Car Series.


Group photo of the Heilongjiang Yinhang Lubricant Racing Team drivers.


Before the racing team set off from the headquarters of Yinhang Petrochemical,
 

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2011 National Off-Road Rally – Mohe Station

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