Pilot Lubricants Goes Global; Hunchun Agency Realizes Its Dream

Release Date:

2011-04-03

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Abstract

flight Lubricating oil During its years of operation in Jilin Province, the company has consistently pursued a high-end strategy and, thanks to its distinctive product quality and exceptional service, has earned widespread acclaim from the people of Jilin Province, particularly in Yanbian. As Chen Jing, manager of the Hunchun distributor, put it: “Leading the way…” Lubricating oil “We’re taking the high-end route; Yinhang places great emphasis on product quality and consumer interests, and we’ll certainly continue to follow in its footsteps.”

She not only said it but also did it. In August 2010, seeing the increasingly brisk trade at the China–North Korea border crossings, Chen Jing and her husband, Zhang Xianli, hatched a plan: to sell Yinhang lubricants to neighboring North Korea, thereby taking the Yinhang brand beyond China’s borders and building its international reputation. Their hard work paid off; through the concerted efforts of the couple and after passing a series of rigorous tests, in February 2011 they successfully exported Yinhang lubricants via the Hunchun Quanhé Port to the North Korean cities of Rajin and Sinŭiju, thus bringing their plan to fruition.

Every time we visit Hunchun, we always see Mr. and Mrs. Zhang Xianli and Chen Jing bustling back and forth between Hunchun and North Korea, rising early and working late to source goods and make deliveries—always on the go, which deeply moves us. Although sales were modest at first, we are confident that their dedicated management and tireless hard work will surely yield rich rewards. Manager Chen Jing firmly believes: with the guiding principles of quality and her own meticulous efforts as our foundation, today’s small beginnings will surely grow into great success in the future! (Jilin Province Sales Manager / Deng Jin)

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