[Agent Chapter of Ling Hang] “Clumsy” diligence + unity = 100% market coverage
Release Date:
2018-12-18
Author:
Source:
Abstract
In the early morning of early December, the temperature in Tianzhen County, Shanxi Province, had already dropped below zero. There weren’t many pedestrians on the street. A man stood there, gazing at the shops and at the storefronts in the distance, yet his heart felt warm. Looking down the entire street, out of seven repair shops, five were Ling Hang repair shops! The scenes from five years ago, the progress over those five years—each moment flashed through his mind like a movie…
1
A turning point in life...
December 11, 2013, was a turning point in his life. On that day, he made a major decision—acting as Ling Hang’s proxy.
Lubricating oil . At that time, the family had only 8,000 yuan; they borrowed 100,000 yuan from the bank and scraped together 2,000 yuan from relatives and friends, totaling 110,000 yuan, which they remitted in full to Ling Hang Company, finally becoming a Ling Hang agent. He is Ling Hang.
Lubricating oil Agent in Tianzhen County, Shanxi Province — Zhang Xin.
2 Everything starts from scratch.
Before that, Zhang Xin was just an oil-change worker earning eight or nine hundred yuan a month. The repair shop owner had ventured out into the wider world, leaving him only the storefront. Zhang Xin felt attached to the shop and didn’t want to leave, so he took it over. However, the branded motor oils they’d previously stocked yielded little profit for such a small shop. After inquiring around, he learned about Ling Hang through an old childhood friend. After doing some research himself, he concluded that the quality of Ling Hang Lubricant had already been well‑received among his friends, leaving no room for doubt. Moreover, Ling Hang Lubricant offers a wide range of products, with various oil lines capable of meeting the needs of different markets. Thus, he decided without hesitation to become an agent for Ling Hang Lubricant.
Looking back over the past five years, from Ling Hang Lubricant’s initial entry into a previously untapped market in Tianzhen County to its current comprehensive coverage of the entire county—making it the region’s leading brand—it hasn’t happened overnight through celebrity endorsements. Instead, it has been built step by step on the ground, driven by word-of-mouth spread one conversation at a time. One is agent Zhang Xin, and the other is Jing Quanhu, who oversees sales for the Tianzhen area.
Salesman Jing Quanhu recalls that in the early days when he and Zhang Xin were out in the field, they would leave at 7:30 every morning and not get home until 8 p.m. With a straightforward, down-to-earth tone, Quanhu said there really wasn’t much of a trick to it—except perhaps hard work. For most clients, if one visit didn’t pan out, they’d make a second; if that didn’t work, a third… In plain terms, it all came down to frequent follow-ups and persistent visits.
3 Draw a circle with Ling Hang as the starting point.
One is Ling Hang Sales, and the other is Ling Hang Agents. In a poor county with over 400,000 people, how should these two individuals carve out their territory and develop the market? Through diligent efforts and tireless travel, they eventually gained a clear understanding of the market: based on local conditions and the company’s product categories, the county seat would…
Automotive engine oil With the primary development objective in mind, we focused on diesel engine oil in the county‑level areas and agricultural machinery in the townships. By conducting well‑structured, goal‑oriented field visits, we ultimately achieved solid results in our development efforts.
At that time, in Tianzhen County, public awareness of Ling Hang was virtually nonexistent, and most repair shops relied on well-known imported motor oils. However, for these major brands, such impoverished small counties were merely the tip of the iceberg—far from being cultivated with meticulous care. Many big-name brands even acted arrogantly, with numerous shops having to beg them for supplies; sometimes deliveries were delayed, and they were often overlooked, leaving many repair shops quite frustrated.
Meanwhile, agent Zhang Xin and sales representative Jing Quanhu brought Ling Hang Lubricant to the Tianzhen market. Adhering to the principle of down-to-earth work, they sincerely meet customer needs. They promptly ship and deliver according to customer requirements, diligently address every issue, and never neglect a small order or ignore minor problems. Zhang Xin even regards himself as an ambassador for Ling Hang, promptly resolving all customer concerns without resorting to shortcuts or shirking responsibility, and devoting himself wholeheartedly to after-sales service.
4 Five years of cocooning, transforming and elevating.
It is precisely through such meticulous cultivation and quiet, steady expansion and management that, in just five years, Ling Hang Lubricant has become the No. 1 lubricant brand in Tianzhen County. Jing Quanhu said, “In the past, it was just the two of us—me and Zhang Xin—who went out to the market every day, knocking on each door to develop new customers. Now, when we visit a shop, the first thing many auto repair shop owners say is: ‘Ling Hang has finally arrived—I’ve been waiting for you for ages.’”
Listening to his confident, matter-of-fact account, I couldn’t help but recall this saying: only when you work hard enough does life begin to seem effortless. If you find breaking into new markets exhausting and your daily grind unbearably tough, first ask yourself: were you working hard enough back then?
Looking back, Zhang Xin started with 8,000 yuan and has now grown his annual sales to over one million. He says that the Ling Hang platform has transformed him—not just in terms of sales figures, but on a deeper, life‑changing level. Over the years, as he’s followed Ling Hang’s growth, his own career has advanced steadily, with each year bringing new milestones. Every year, he joins Ling Hang on overseas tours, local excursions, and trips across the Beijing–Tianjin–Hebei region. He feels that, through traveling with Ling Hang, he has broadened his horizons and gained valuable insights. Truly, he believes that over these years of working with Ling Hang, he’s not only earned money; for someone who started from scratch, he’s learned so much more...
So, when Manager Quan Hu was evaluating his longtime partner and close friend, he said that Zhang Xin is someone who feels an especially strong sense of belonging to Ling Hang Lubricant. If anyone says a single unkind word about Ling Hang in his shop, he’ll immediately get upset. He simply cannot stand hearing anyone speak ill of Ling Hang. Moreover, in their local market, the most common saying goes: “If your car still isn’t fixed even after using Ling Hang lubricant, then it’s definitely time to take it to the repair shop!”
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