Yinhang Petrochemical partners with the Songhua River International Ice and Snow Auto Challenge.

Release Date:

2011-01-29

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Abstract

The 10th Songhua River International Ice and Snow Auto Challenge, along with the 5th China–Russia Ice and Snow Auto Championship, was jointly hosted by the Heilongjiang Provincial Sports Bureau and the Khabarovsk Military Sports Association of Russia, and organized by the Heilongjiang Automobile and Motorcycle Sports Association. The opening round kicked off on January 22, 2011, in Khabarovsk, Russia, with the final stage concluding on January 27 at the “Ice and Snow World” racetrack in Harbin. This China–Russia automotive challenge drew more than 60 race cars from both countries, drawing large crowds of car enthusiasts and ice-and-snow tourists to watch the action.

Since the inaugural China Songhua River Ice and Snow Auto Challenge was launched in 2001, sponsors have participated in this traditional motorsport event—rich with the icy‑and‑snowy charm of Northeast China—in various ways at each edition. As for this year’s competition… Lubricating oil The only designated brand, a leading well-known brand in Northeast China. Lubricating oil Provided automotive lubricant sponsorship for this event.

As we entered the race venue, a striking red banner reading “Yinghang Lubricants: Cheering on the China–Russia Auto Challenge” greeted visitors at the entrance. Along the track, colorful Yinghang‑branded flags fluttered, and vibrant inflatable arches added a festive touch to the finals. In the bitter cold, Yinghang’s on‑site staff kept both drivers and spectators warm with ice‑and‑snow hats—designed and crafted by Yinghang Petrochemical—which earned widespread praise. During an interview, Li Yuanlong, the event’s organizer, said with delight: “This is our first time working with Yinghang, and their products are truly excellent. The racers have raved about the Yinghang Bingchi 9000 antifreeze engine oil and the Bingchi long‑life antifreeze coolant series! Yinghang’s team was exceptionally well organized, assisting us in setting up the venue and welcoming our Chinese and Russian guests. We look forward to continuing our strong collaboration with Yinghang.”

Yinghang Bingchi 9000 Super Antifreeze Motor Oil is a winter‑grade lubricant specially formulated for the frigid climates of Northeast China. It meets SAE 5W‑30 multi‑grade viscosity standards and complies with API SJ/CF‑4 and SG/CF specifications, offering exceptional shear stability and superior low‑temperature fluidity. This ensures reduced cold‑start friction, delivers consistent engine power, enhances fuel efficiency, and minimizes wear during startup. Since its launch in October 2010, the product has earned widespread acclaim from distributors and users alike, becoming a best‑selling hit across several northern provinces and municipalities. During the Ice and Snow Auto Challenge, the Yinghang Bingchi 9000 series once again showcased its distinctive, unyielding performance, earning high praise from racers in both China and Russia for its outstanding low‑temperature capabilities. Following the event, Russian drivers returned to Russia’s Far East, taking their race cars—fueled by Bingchi 9000 antifreeze oil—to continue tackling the region’s extreme cold.

This year’s “Challenge” attracted coverage from a wide array of media outlets, including China National Radio, Heilongjiang Traffic Radio, and Harbin Traffic Radio; Heilongjiang TV, Harbin TV, as well as television stations in Russia’s Far East and the Khabarovsk Territory; and prominent domestic and international publications such as China Auto News, China Sports News, and Heilongjiang Daily. In addition, influential online platforms like Sohu, Yiche, Offroad E‑Club, China Ice & Snow Racing Network, and Che Lai Che Wang all lent their attention to the event. From straightforward reporting on automobiles, ice and snow, and the race itself to in-depth stories about key figures, compelling narratives, and sponsor brands, the coverage highlighted every facet of the competition—making Yinhang Lubricant a focal point of public interest. At the same time, this experience strengthened our marketing team, demonstrating high efficiency and exceptional professionalism throughout the event. As such, the “Challenge” serves as an ideal platform and channel for corporate brand communication. Yinhang Lubricant will continue to actively engage with major automotive events, leveraging its brand influence and the extensive media attention it garners to gain broader recognition and widespread advocacy among consumers.

 


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