New Year Address by the General Manager

Release Date:

2011-01-29

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Abstract

As the New Year’s bells ring in, we bid farewell to the extraordinary year 2010 and welcome 2011—a year brimming with confidence, marked by transformation and soaring success. On this occasion, on behalf of the company’s leadership team, I extend our warm New Year greetings and deepest gratitude to all our valued distributors, to every employee working tirelessly across all fronts, and to your families. Thank you for your hard work and dedication!

In 2010, confronted with immense challenges and pressures, we forged ahead by leveraging our expertise, brand strength, wisdom, and unwavering conviction, making history. Our business portfolio reached new heights, our overall capabilities were significantly bolstered, and we moved closer to building China’s premium… Lubricating oil The brand has taken another major step toward its goals.

While the company has achieved notable results, it has also encountered developmental bottlenecks. We have reflected, pondered, and explored; we refuse to give up, repeatedly seeking solutions and engaging in vigorous exchanges of ideas. Through this process, we have gradually reached a shared understanding: to unite as one, steadfastly pursue a brand‑driven strategy, place value at the core, and resolutely launch new strategies centered on value, customers, our team, products, and the market. We are equally committed to building a robust sales system, comprehensively enhancing our sales capabilities, and expanding into new frontiers. Lubricating oil An outstanding national brand in its field!

I believe that pressure fuels determination, and challenges, in turn, give rise to opportunities. Each adversity marks the beginning of the next surge, while also building up tremendous strength for a dramatic comeback. 2011 is the year we launch our new five-year strategy—a year of confidence! We will move forward with unwavering resolve, poised and ready to turn obstacles into gold. Let every one of us at Yinhang take it upon ourselves to deliver on the new five-year strategy and live up to our mission; let sales be our core, technology our driving force, production our foundation, and service our wings—enabling us to soar and, together with our vast network of distributors, forge a professional, high‑caliber sales alliance. Let us continue to embody the Zero‑Point Spirit, harness the power of role models, push beyond our limits, embrace every challenge, safeguard our honor, and charge ahead with determination toward the ambitious goals of our second five-year plan!

The clarion call to set forth has sounded, and our victorious guiding warriors stand ready for action. Let us stride forward with high spirits, united in purpose, hand in hand, and together forge new glories. As the old year unfolds its myriad splendors, may the new year see us climb ever higher—reaching new heights. In 2011, we shall surely prevail! Finally, I wish you all good health, smooth sailing in your work, and boundless joy with your families in the year ahead.

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