The first Product and Technology Exchange Conference in Tongliao, Inner Mongolia, concluded successfully.
Release Date:
2011-07-11
Author:
Source:
Abstract
Mr. Sun, a distributor in Tongliao, Inner Mongolia, joined Yinhang Company only in June 2010 as a new dealer. Since joining, he has rigorously adhered to all of the company’s market policies, diligently carrying out product marketing and brand promotion. Thanks to his dedicated efforts over the past year, Yinhang products have not only seen rapid sales growth in the local market but have also earned high praise from both customers and consumers for their quality and after-sales service. In the early stages of operations, Mr. Sun encountered some challenges: Tongliao is located near Changchun to the east and Shenyang to the south—both major hubs for “small‑oil” products. Many clients urged him to offer similar items, arguing that doing so would quickly capture market share. However, Mr. Sun firmly rejected this approach, stating, “Yinhang has achieved such strong growth in such a short time by building on a foundation of premium products, guided by integrity and a deeply responsible mindset—qualities that have won us widespread acclaim. If I were to follow that path, wouldn’t I be straying from Yinhang’s core principles? Even if it brought short‑term profits, could Yinhang still continue to partner with me? And could I still contribute meaningfully to my hometown and its people?” It is precisely with this conviction and attitude that, through Mr. Sun’s persistent dedication, his team has delivered outstanding results in this nascent market, generating sales exceeding RMB 1.3 million within just one year.
As 2011 began, the market was evolving, the nature of competition was shifting, and our product portfolio was undergoing transformation as well. At the heart of these changes is the imperative to deliver superior product quality, provide users with even better service, and recommend products that precisely meet their specific mechanical requirements. This, in turn, has set new expectations for our distributors: what should they do? Some have gradually withdrawn, others have slowed their pace, while still others spend their days voicing complaints—thus, we entered June 2011.
On June 20, 2011, Yinhang Company held a dealer conference in Dalian titled “Five Years of Steady Accumulation, Winning the Future Together.” At the event, the Tongliao region was awarded the Outstanding Team Prize, and Manager Sun delivered an acceptance speech. This further strengthened Manager Sun’s confidence in his business approach. Drawing on what he learned at the conference, Manager Sun concluded that the Tongliao region should, like the company itself, host a product‑technology exchange meeting with manufacturers. Such an event would not only help customers better understand our offerings but also provide a platform for participants to familiarize themselves with our products and engage in meaningful dialogue—actions that are sure to play a vital role in driving future growth. After several days of joint discussions and careful planning, we developed a proposal to hold Tongliao’s first-ever product‑technology exchange on July 7, 2011. The plan received strong endorsement from Zhang Zong, the company’s Sales Director, who attended the event in person. During his presentation, Mr. Zhang provided a detailed overview of Yinhang’s history, the company’s core philosophy, its strategic direction for the future, the quality attributes of our products, the current industry landscape, and the prospects for engine technology. Throughout his address, attendees actively posed questions, creating an atmosphere of lively engagement and enabling them to truly appreciate what sets our company apart.
After a lively morning of discussions, the meeting drew to a close. At noon, we invited all attendees to the local Grassland Xingfa Mongolian Tribal Restaurant, renowned for its distinctive ethnic charm, where a welcoming luncheon was held. With Mongolian singers performing and dancing, the atmosphere reached an unprecedented high. Throughout the banquet, everyone raised their glasses repeatedly, offering heartfelt blessings for the future of Yinhang and for their confidence in this product. At the conclusion, Manager Sun presented commemorative gifts to the attendees, leaving them to board the return train filled with joyful memories. This brief parting is but the beginning of a wonderful reunion! With such a dynamic and dedicated team, there is nothing we cannot achieve. Wishing Yinhang every success—and all those who have contributed to its growth our best wishes!
Inner Mongolia Sales Manager / Xie Yanqing
Tongliao Product Technology Exchange Meeting Off-site arrangement
Sales Director Zhang Hao delivered an inspiring speech.
Attending guests
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