General Manager’s New Year Message: Strengthen the Foundation, Meet Challenges, and Usher in a New Era of Leapfrog Development.

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2012-01-01

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Abstract

2011 was a year of pioneering innovation and, above all, one of passion and relentless effort. Throughout this extraordinary year, Yinhang Petrochemical advanced steadily under the guidance of the overarching strategic vision of its 12th Five-Year Plan. In sales We have pursued meticulous, high‑quality operations, deepened our presence in existing markets, and steadily expanded into adjacent regions. We established a professional racing team that has made frequent appearances at major automotive events nationwide, achieving outstanding results. We also invested heavily in the Shenyang National Auto Parts Exhibition, generating a resounding publicity effect. Furthermore, we made substantial investments in key marketing hubs across the three northeastern provinces and in Shandong, deploying large‑scale aerial billboards and bridge‑mounted advertisements. These strategic initiatives have yielded impressive outcomes, enabling us to achieve an exceptionally rapid year‑on‑year growth in sales revenue in 2011. In production It has invested in and built a 5,000-square-meter modern logistics and warehousing center, which was officially put into operation in November; additionally, four state-of-the-art domestic bottling production lines have been acquired, significantly boosting production efficiency and firmly ensuring the supply chain to meet market demand. Technically speaking , successfully developed the world’s most advanced SN-grade product to date Automotive engine oil Introduce racing‑grade lubricants and prioritize the development of new NVG‑series industrial oils, keeping pace with world‑leading technologies. On the project , Daqing Pilotage Chain Rapid Oil-Change Co., Ltd. was established, and within six months it opened two flagship stores, diligently exploring, refining its operational framework, and paving the way for a grand undertaking.

Our achievements today are the result of a robust dealer network and the collective efforts of every member of our team. Through both challenging times and moments of success, we have stood together, encouraged one another, pursued excellence with unwavering determination, and forged a strong brand for a shared future. As the New Year approaches, we extend our deepest gratitude to all our dealer partners for their hard work and dedication, to all our collaborators for their support and recognition, and to every member of the Yinhang family for their trust and loyalty.

Looking back, glory and dreams have gone hand in hand; looking ahead, opportunities and challenges coexist. We must build China into an outstanding… Lubricating oil As a brand, to fully advance the rapid oil-change franchise program and achieve diversified, leapfrog development, we must inevitably face greater market challenges. The road ahead is long and arduous, which undoubtedly requires us to build an even stronger foundation. To realize this management objective, in December 2011, the company launched the “2012 Butterfly Transformation Training Program,” aimed at providing comprehensive training and guidance across management, technology, production, sales, and other areas. In particular, at the dealer level, we will focus on topics such as “how to help dealers grow and strengthen their agency business,” “an analysis of trends in the automotive aftermarket and strategies for expanding and enhancing repair shop operations under current conditions,” as well as “corporate culture,” “product advantages,” “technological strengths,” and “business philosophy.” Lubricating oil We provide comprehensive, professional training across a range of areas, including “Fundamental Knowledge,” “Automotive Lubrication Principles,” and “Sales Management,” further strengthening the company’s management foundation. We are meticulously building a highly professional, top‑tier dealer team, forging a powerful sales alliance that is as solid as rock. Together, we will move forward hand in hand to create a bright future!

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