Yinhang Petrochemical Makes Its Debut at the National (Chengdu) Auto Parts Exhibition, Showcasing the Excellence of China’s Leading Lubricant Brands.
Release Date:
2012-11-24
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Abstract
On November 23, the National Auto Parts Fair and the National Auto Parts Procurement and Trade Fair were held in Chengdu. Yinhang Petrochemical meticulously prepared for the event and, upon its debut, immediately drew widespread attention, showcasing China’s outstanding… Lubricating oil The brand’s charm.
The National Auto Parts Fair is China’s premier industry event, boasting the largest exhibition scale, the highest number of specialized visitors, and the strongest sectoral influence. This year’s show brings together over 2,400 renowned domestic and international companies, with more than 3,700 booths spread across 70,000 square meters of exhibit space, achieving the highest levels of industry coverage and specialization in the country. Held at the Century City New International Convention and Exhibition Center in Chengdu, the fair aligns perfectly with Yinhang’s strategy to “deeply expand into China’s southwestern market,” making this edition an opportunity that Yinhang simply cannot afford to miss.
Yinghang Petrochemical’s exhibit is located at Booth 08 in Hall 4 of the New International Convention and Exhibition Center, occupying nearly 80 square meters. Building on the fruitful outcomes and valuable experience gained from the previous National Auto Parts Fair in Zhengzhou, Yinghang has adopted a technology‑driven, user‑centric approach to create a highly modern “Yinghang Exhibition Booth,” drawing significant attention from visitors. At the show, products such as the “Yinghang No. 1” and the “Yinghang Dual‑Fuel” models were prominently featured. Automotive engine oil The entire range of YINHANG’s premium lubricants was on full display, including the “Jianbing,” “Yunba,” and “Zhulu” series of marine diesel engine oils, as well as auxiliary products such as the “Tuhuan” line of synthetic brake fluids, automatic transmission fluids, and power‑steering fluids, showcasing YINHANG’s outstanding manufacturing expertise and production standards. In addition, YINHANG’s newly re‑recorded corporate promotional video, the music video for its corporate anthem “Let Dreams Guide Your Life,” the recently published Industrial Lubrication Handbook, and the inflatable mascots “Xi Yangyang” and “Grey Wolf” all made their debut at the exhibition, earning unanimous acclaim and positive reception from attendees.
At this year’s auto parts exhibition, Yinhang also dispatched a robust technical service team, with Huang Guoliang, Chief Engineer of the Yinhang Petrochemical Technology Department, and Nie Ling, Chief Engineer of the Technical Service Department, personally leading the charge. They guided Yinhang’s technical staff on-site to address visitors’ questions and provide expert guidance. In addition, they continuously briefed attendees on the brand’s development journey and Yinhang’s clean, low-sulfur products. Lubricating oil Product advantages, current trends in the lubricant market, guidelines for selecting high‑quality lubricants, the certifications and honors that Yinhang has earned, and other lubricant‑related knowledge and information—all served to deepen attendees’ understanding of lubricant fundamentals while reinforcing their lasting impression of the Yinhang brand.
At this exhibition, in addition to the full participation of staff from Yinhang Petrochemical’s Chengdu office, a substantial workforce was mobilized from markets across the country to provide support. Notably, upon learning that Yinhang would be exhibiting at the National (Chengdu) Auto Parts Fair, many of its partners—particularly those from the central and western regions, including Yunnan, Guizhou, Chongqing, Shaanxi, Qinghai, Anhui, Henan, and Jiangxi—braved long journeys to attend, offering their encouragement and backing. Each Yinhang employee was deeply moved and filled with gratitude, gaining an even deeper appreciation for the profound sense of camaraderie and mutual trust that defines true partnership.
Yinghang Petrochemical reaped significant benefits from this exhibition. Most notably, many attendees expressed their intention to establish long-term partnerships on the spot, solidifying collaborative relationships that greatly inspired every member of the Yinghang team, with smiles of joy and pride lighting up their faces.
At this year’s National (Chengdu) Auto Parts Exhibition, Yinhang further strengthened its foothold in the Southwest market, reaffirmed its commitment to expanding into this region, and bolstered its confidence as it moves forward into the national market. Yinhang will cherish the outcomes and lessons learned from this exhibition, pressing ahead with diligence and accelerating its progress. Guided by its quality philosophy—“serving the public, striving relentlessly, and delivering products and services that fully satisfy our customers; our ‘Yinhang’ brand must stand for premium quality”—the company is determined to swiftly propel “Yinhang,” a distinguished Chinese lubricant brand, to new heights and write a fresh chapter of brilliance for domestic lubricant brands. Yinhang Lubricants looks forward to “joining hands with our partners to achieve mutual success and a shared future.”
Chengdu Century City New International Convention and Exhibition Center
Conducting moment
Opening Ceremony of the National Auto Parts Fair
Front view of the pilotage exhibition hall
Side view of the pilotage exhibition hall
Rear view of the pilotage exhibition hall
After the event began, the pilotage exhibition hall was packed with visitors.
Audience interest in pilotage products
Foreign friends have shown a keen interest in pilotage services.
Nie Ling, Chief Engineer of the Pilotage Petrochemical Technical Service Department, introduces lubricant knowledge to clients.
Pilotage staff engaged in friendly conversation with the audience.
Pilotage personnel introduce pilotage fuel to the audience.
The audience has shown a keen interest in the “Industrial Lubrication Handbook.”
Far view of the pilotage booth
Pilot Joyful and Grey Wolf lend their support to the National (Chengdu) Auto Parts Fair.
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