Yinhang Petrochemical Revisits the National (Chengdu) Auto Parts Fair
Release Date:
2012-12-05
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Abstract
Yinghang Petrochemical’s participation in the National (Chengdu) Auto Parts Exhibition concluded just over a week ago. Over the past few days, prospective customers from Sichuan, Yunnan, Guizhou, Qinghai, Shaanxi, and other regions have continued to emerge, with most of them already establishing cooperative relationships. Yinghang Petrochemical successfully achieved its objectives at this event, expanding its brand influence and further opening up the Southwest market. These accomplishments are closely tied to the company’s outstanding performance at the National (Chengdu) Auto Parts Exhibition, as well as to Yinghang’s long-standing commitment to quality and its customer‑centric service philosophy.
At this year’s auto parts exhibition, thousands of industry professionals visited the Yinhang booth and expressed strong approval of the company’s performance at the show.
A local businessman from Chengdu said: Pilotage Lubricating oil In Chengdu, I had heard of it before, but I never really understood it—only that Yinhang is a brand from Daqing. In… Lubricating oil Within the industry, Daqing’s base oils are widely recognized as the most suitable raw materials for lubricants, which is why I made a point of taking a closer look this time. I fully endorse Yinhang’s product positioning as “clean, low-sulfur” lubricants and its brand strategy to establish itself as a premium Chinese lubricant brand. Their technology is also very comprehensive, and I believe they are well worth partnering with…
A business representative from Shaanxi shared: “I’ve been in the lubricant industry for nearly twenty years. At auto‑parts exhibitions, beyond gathering basic information on product quality and technical support, I place even greater emphasis on attention to detail and customer service. In my view, Yinhang’s service is both thoughtful and comprehensive. Your staff wear warm, welcoming smiles, engage with visitors in a courteous and respectful manner, and choose their words with precision—clear evidence of the team’s high caliber. As for the details, every product on display was impeccably clean, clearly polished with care; hard‑to‑reach corners of the booth were spotless, and items were arranged with remarkable order. The glass display cases and illuminated signs were pristine. Even more commendable, at noon you provided lunch for visitors to the booth, which made us feel genuinely appreciated and warmly welcomed. At this year’s auto‑parts show, Yinhang Lubricants left a very strong, highly positive impression on me.”
At this year’s auto parts exhibition, one noteworthy event deserves mention: many of Yinhang’s long-standing partners traveled to the venue on their own initiative to support Yinhang’s participation. Among them was Zhang Benhai, a partner from Henan. At the previous National (Zhengzhou) Auto Parts Expo, Zhang Benhai proactively took part in all aspects of Yinhang’s exhibit preparations; this time, despite the long distance, he once again devoted himself to setting up for the Chengdu show. On site, in addition to assisting with welcoming visitors, Zhang Benhai also shared his experience of partnering with Yinhang with others who, like him, had previously hesitated when choosing a brand. “When I first entered the lubricant industry,” he explained, “I tried many different brands and made some money, but most of them didn’t last. Almost every year, I had to rush to numerous auto parts expos and trade shows to switch brands. After several years of this, I grew increasingly anxious about instability and exhausted from constant travel. Finally, in 2008, I decided to find a trustworthy brand to work with long-term—this way, I could focus my energy and steadily improve my business. One day, by chance, I met Yinhang’s regional manager. At the time, I didn’t jump into a partnership right away; I’d only heard that Yinhang’s products were quite good. So I conducted a thorough investigation: I visited Yinhang’s headquarters in Daqing, gathered insights through friends in Northeast China, and even purchased several Yinhang products to distribute to acquaintances, asking them to try them out. After a month of testing, everyone agreed that Yinhang’s oils were of excellent quality… and so on. I carried out extensive research before ultimately deciding to partner with Yinhang. Working with Yinhang has given me an overwhelming sense of confidence—the company doesn’t just do business with me; it actively helps me grow my business, resulting in steady annual profit increases. Now, I’m fully committed to the Yinhang brand, and I plan to stay with them for the long haul.” Zhang Benhai spoke candidly, and many attendees, inspired by his story, developed a strong interest in partnering with Yinhang. The unwavering support from Zhang Benhai and numerous other partners deeply moved every member of the Yinhang team, a bond that Yinhang will cherish forever.
The National (Chengdu) Auto Parts Expo has concluded, leaving Yinhang with countless cherished memories. Today, Yinhang is advancing rapidly and evolving every day; yet its unwavering commitment remains steadfast: a dedication to “clean, low-sulfur, high‑end quality,” an unshakable resolve to become a premier Chinese lubricant brand, a steadfast pursuit of “serving the public and leading China,” and a heartfelt sense of gratitude toward every partner.
The pilotage booth is extremely bustling.
Partners have arrived one after another.
With the exhibition now concluded, Zhang Benhai, a partner of Yinhang Petrochemical (right), poses for a photo with Guo Feng, Manager of Yinhang’s Chengdu Office (left).
Group photo of the guiding team at the National (Chengdu) Auto Parts Fair
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