The pilot petrochemical stage truck has set off for Ludi to carry out brand‑promotion activities.
Release Date:
2012-12-13
Author:
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Abstract
As the weather turns colder, the focus of the Yinhang Petrochemical stage‑truck campaign has gradually shifted southward. Recently, the Yinhang Petrochemical stage truck rolled into Shandong to support market development and brand‑promotion activities.
(1) Mo Yan’s Hometown Resounds with a Guiding Tune
To meet local market‑development needs and help partners effectively boost the visibility of the Yinhang brand in the region, Yinhang Petrochemical’s mobile stage vehicle made its way to Gaomi, Shandong—Mo Yan’s hometown.
This stage‑truck brand‑promotion event centered on the stage truck itself, complemented by locally popular cultural performances and featuring well‑known local actors and a drum band, drawing large crowds. In addition, Gaomi’s Dalan Passenger Transport has been a trusted partner of Yinhang for nearly three years; the event was held in front of the Dalan Passenger Transport subsidiary, Huihuang Agricultural Machinery Co., Ltd., with the aim of further strengthening their collaboration—boosting brand awareness while helping the partner expand its foothold in the local market.
(II) The pilot-stage vehicle advances into Yishui, boosting taxi market sales.
Following its stop in Gaomi, the Yinhang Petrochemical stage truck moved on to Yishui, with a focus on developing the local taxi market. A promotional event for the stage truck brand was held in front of Xinghua Taxi Company in Yishui, drawing an audience composed primarily of local taxi drivers; accordingly, the event centered on publicity. Lubricating oil Basic Knowledge, Pilotage Lubricating oil The event highlighted the product’s key features and the technological advantages of the Yinhang brand, while also providing detailed explanations on how to use the “Yinhang 7000 All‑Purpose Dual‑Fuel Special‑Purpose Engine Oil” and addressing important precautions during its application—topics of particular interest to drivers. The program further included raffles and gift‑giving segments, creating a series of exciting highlights that deepened local drivers’ awareness of and confidence in the Yinhang brand.
Gaomi event location
On-site Interaction (Gaomi)
The crowd gathered in front of the stage truck kept growing (Gaomi).
Yishui Event Site – Prize Draw Activity
The event drew a large crowd of taxi drivers.
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