Yinhang Petrochemical and Asahi Insead Advertising have joined forces to deliver a comprehensive brand upgrade.

Release Date:

2013-01-14

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Abstract


Recently, Yinhang Petrochemical and Xuri Yinsai have launched close collaboration aimed at achieving a comprehensive brand upgrade for Yinhang.
Asahi Insea is the largest Sino‑foreign joint‑venture advertising agency in South China, established through a partnership between Asahi Insea and Ogilvy Group. Ogilvy Group is one of the world’s leading marketing communications companies, serving numerous Fortune 500 firms and domestic enterprises from more than 450 offices across 120 countries. By combining their strengths, the two have successfully served top‑tier brands in the Chinese market, including Landwind Automobile, Sofi, Nestlé, Lux, Nokia, Ford, Red Bull, Yili, and many others.
After seven years of development, the pilotage service… Lubricating oil Sales across the national market are steadily increasing, and the Yinhang brand is gradually gaining recognition and acceptance among the general public. To further elevate the brand’s stature and competitiveness, the company has been continuously addressing gaps and strengthening its foundation, ensuring the sustainable growth of the Yinhang brand. In pursuit of a comprehensive “brand upgrade,” Yinhang has entered into a full‑scale collaboration with Xuri Yinsi. Following a meticulous and thorough assessment of Yinhang, Xuri Yinsi will deliver more than thirty brand‑enhancement services spanning five key areas: Yinhang’s brand positioning strategy, brand ethos, value proposition, graphic identity for print advertising, brand TV commercials, radio ads, internal communications concepts, logo design, visual identity (VI) application, packaging for Yinhang product lines, a dedicated quick‑oil‑change branding system, image‑driven advertising for the quick‑oil‑change service, and website design for both Yinhang and its quick‑oil‑change offering—thereby driving another significant leap in the brand’s influence.
“Building a corporate brand and fostering a strong corporate culture are essential pathways for contemporary enterprises seeking long-term growth.” As Yinhang implements its brand strategy, the dream of forging a century‑long legacy hinges on the dual pillars of “brand” and “culture.” Yinhang’s development has been rapid, yet it is precisely the continuous emergence of new brand‑related cultural elements that ensures every step forward is both solid and sustainable. This year, the Yinhang brand will undergo another upgrade, with richer, more robust content and deeper, more resonant meaning—let’s watch and see!

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