In the Weihai market of Shandong, Pilot Petrochemical’s synthetic oils and dual-fuel products are evenly matched.
Release Date:
2013-03-15
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Abstract
“700,000 kilometers of meticulous care—thank you for being with us every step of the way,” “Free windshield washer fluid—our heartfelt gratitude for your continued support,” “With abundant spring rains, we’re giving you a rain visor as a token of our sincere appreciation”—and other recent promotional campaigns have further boosted the already popular reputation of Yinhang in the Weihai market of Shandong Province. Lubricating oil This spring, demand has surged once again, with sales climbing steadily. In particular, in the taxi market, the “Yinhang 7000 Dual-Fuel” model has become the top choice for the vast majority of drivers, thanks to its outstanding features: resistance to oxidation and high temperatures, enhanced power, and fuel efficiency.
However, this spring, in the Weihai market of Shandong, the Yinhang 7000 dual-fuel-specific engine oil bid farewell to its dominant position, while the Yinhang 9000 premium synthetic gasoline engine oil surged ahead, at one point experiencing strong demand that outstripped supply. As a result, the Weihai market has seen a situation where the Yinhang 9000 and Yinhang 7000 are evenly matched.
As early as 2011, the Yinhang synthetic oil family was a bestseller in Weihai, yet its market share still struggled to compete with Yinhang’s dual-fuel products. By mid-last year, “smoggy” weather had swept across North China, and “environmental concerns” were becoming increasingly pronounced, driving demand for clean, low-sulfur fuels. Lubricating oil It has gradually won the favor of an increasing number of consumers, bringing the Yinhang synthetic oil family—particularly the Yinhang 9000—to the forefront of local bestsellers.
“The strong sales of Yinhang synthetic oil are attributable not only to its outstanding quality and the传承 of advanced technology, but also to its keen understanding of local lubricant market trends and its precise targeting of the intended consumer base—key factors in its success. Weihai adheres to the principle of ‘prioritizing environmental protection and building a green tourism city,’ imposing stringent requirements on vehicle energy conservation and emissions reduction. Yinhang synthetic oil excels in these areas, delivering exceptional performance in energy efficiency, high‑temperature oxidation resistance, fuel economy, and reduced exhaust emissions. We are confident that, over time, Yinhang lubricants will win the trust of an ever‑growing number of consumers. We remain committed to clean, low‑sulfur formulations, and every one of our products has the potential to become a market favorite,” said the Regional Manager of Yinhang in Shandong.
A pilot‑grade synthetic oil advertisement by a gas station in Weihai, Shandong (stock photo)
A roadside advertisement for synthetic lubricants—Weihai, Shandong (stock photo)
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