The “Leading Petrochemical Stage Vehicle” held seven themed roadshows in Benxi and Zhuanghe, Liaoning.
Release Date:
2013-04-27
Author:
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Abstract
From the 18th to the 27th of this month, the Pilot Petrochemical Stage Truck held seven themed roadshow events in Liaoning Province, stopping in Benxi and Zhuanghe, starting with “ Lubricating oil From “knowledge‑based public outreach” to “brand‑driving publicity,” all initiatives have yielded positive results.
Pilotage in Benxi, Liaoning Lubricating oil Especially Automotive engine oil The product boasts tremendous market potential, and its quality has earned widespread recognition among local vehicle owners. In recent years, the number of “gas‑powered” taxis in Benxi has been steadily increasing, driving a gradual rise in the sales share of Yinhang 7000 All‑Effect Dual‑Fuel Engine Oil. Consequently, all three stage‑car outreach events held in Benxi this time were centered around “Yinhang Dual‑Fuel.” Automotive engine oil — Product features, precautions for product use, and troubleshooting for dual-fuel vehicles — this theme was presented in a roadshow, complemented by sessions on lubricant basics, musical and dance performances, and prize draws. The event drew large numbers of local private car owners and taxi operators, creating an exceptionally lively atmosphere.
The four roadshow events held in Zhuanghe were positioned as brand‑promotion initiatives. Having entered the Zhuanghe market relatively recently, many local car owners had heard of Yinhang lubricants but lacked a thorough understanding of the brand. To address this, the roadshows were staged in key neighborhoods with high foot traffic. In addition to educating attendees on lubricant‑related knowledge, the programs featured segments introducing the Yinhang brand, its corporate culture, and the distinctive features of its products, significantly boosting the brand’s local visibility. Following the roadshows, numerous local drivers, armed with promotional flyers distributed at the events, visited Yinhang’s local dealerships, eager to personally experience Yinhang’s “clean, low‑sulfur” lubricants.
Roadshow Venue (Benxi)
Roadshow Venue (Benxi)
Benxi taxi drivers participate in a lottery event.
Roadshow Venue (Zhuanghe)
Roadshow Venue (Zhuanghe)
Roadshow Venue (Zhuanghe)
The pilot “Grey Wolf” and “Pretty Sheep” handed out flyers at the roadshow event.
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