Yinhang Petrochemical held science‑education outreach events on stage trucks in Shuangyashan and Anda, Heilongjiang.

Release Date:

2013-05-03

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Abstract


During the May Day holiday, the Yinhang Petrochemical science‑education outreach vehicle made stops in Shuangyashan and Anda, Heilongjiang, hosting nearly ten public‑education events and helping to bolster the brand’s local visibility.
The science‑education outreach event held in Anda featured a “promotional gift” component: every customer who purchased lubricants received a full‑car rain guard and a window‑cleaning kit tailored to their vehicle model. The event drew an enthusiastic crowd, with an average of over 40 barrels of Yinhang lubricants sold per session. Meanwhile, the mobile‑stage science‑education campaign in Shuangyashan focused primarily on brand promotion, inviting well‑known local singers and dancers to weave introductions to the Yinhang brand and its corporate culture into their performances. The event attracted large numbers of local residents and achieved strong publicity results.



Pilotage Petrochemical Stage Truck Science Outreach Event (Anda)

Pilotage Petrochemical Stage Truck Science Outreach Event (Anda)

Pilotage Petrochemical Stage Truck Science Outreach Event (Anda)

Pilotage Petrochemical Stage Truck Science Outreach Event (Shuangyashan)

Pilotage Petrochemical Stage Truck Science Outreach Event (Shuangyashan)


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