The pilot petrochemical stage truck’s roadshow event in Fushun, Liaoning, has been warmly received.

Release Date:

2013-05-15

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Abstract


In early May, the Yinhang Petrochemical stage truck rolled into Fushun City, Liaoning Province, where it staged several “science‑education” roadshow events, earning widespread acclaim from local consumers.
Pilotage in the Fushun Area of Liaoning Province Lubricating oil Annual sales have been steadily increasing, and the brand enjoys a certain level of local recognition, but… Automotive engine oil , The sales mix of diesel engine oil is uneven; the sales volume of diesel engine oil is relatively… Automotive engine oil Due to the relatively low level, the local pilotage platform vehicle science‑education campaign has intensified its outreach on diesel engine oil.
In the towns and townships surrounding Fushun, there is a fixed “market day” each month, with no overlap among the different localities. Taking advantage of this opportunity, the Yinhang stage truck organizes roadshow events on these market days. During these events, in addition to science education… Lubricating oil In addition to common‑sense advice and brand‑promotion activities, the event featured educational sessions on “how to assess the quality of diesel engine oil and key usage precautions,” alongside culturally popular performances that resonated with local residents. These efforts drew large crowds, delivering the intended outreach results. During the roadshow in the Fushun area, a buy‑one‑get‑one‑free promotion was also introduced, with several drums of diesel engine oils—including Jianbing 9000, Jianbing 7000, and Yunba 7000—sold on site. Furthermore, following the stage‑car‑based science‑education campaign, lubricant distributors in multiple regions proactively reached out to Yinhang’s local dealerships, expressing their interest in collaboration.



Pilotage Stage Vehicle Science Outreach Event Site

Pilotage Stage Vehicle Science Outreach Event Site

The audience actively engaged with the event.

Under the pavilion in front of the stage truck, staff members are fielding inquiries from passersby about the characteristics of the pilotage fuel.

Piloting the “Beautiful Sheep” and “Grey Wolf” to support the stage‑truck science‑education outreach campaign.

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