Pilotage: Taking the Unconventional Path

Release Date:

2014-01-10

Author:

Source:

Abstract



Meeting venue

Sing the company song together

General Manager Zhou’s Address

Deputy General Manager Zhang Guojun presided over the “Five-Year Employee” awards ceremony.

General Manager Zhou presented souvenirs.

Photo of leaders and employees together

Speech by General Manager Zhang of the Oil-Change Division

Speech by Marketing Director Gong Xiaoliang

Technical Director Nie Ling addressed the audience.

Take careful notes.


Consolidate, develop, and innovate
Pilotage: Taking the Unconventional Path
Notes from the 2014 Marketing Conference of Yinhang Petrochemical

As the old year draws to a close and the swift steed ushers in the New Year, Yinhang Petrochemical’s one-day 2014 Marketing Conference was held on December 29th in the second-floor conference room of the Oriental Mingyue Business Hotel. In this winter season—cold yet brimming with passion—every member of our team stood resolute and cheerful, reflecting on the challenging year of 2013. By staying attuned to market trends and under the wise guidance of company leadership, and through the concerted efforts of all departments, we achieved substantial progress across the board. In 2013, Yinhang’s product sales increased by 39% compared to the previous year. As 2014 approaches, we are poised to deliver even greater achievements, redefining the future with fresh thinking and decisive action…
General Manager Zhou Zhongcheng, Deputy General Manager Zhang Guojun, Marketing Director Gong Xiaoliang, Technical Director Nie Ling, and other company leaders attended the meeting. At around 9:00 a.m., the meeting commenced with the corporate anthem, “Let Dreams Guide Our Lives.”

Seize opportunities and ride the momentum.
The meeting commenced with a speech by General Manager Zhou Zhongcheng. Mr. Zhou began by analyzing and summarizing the 2013 sales data, expressing his gratitude to all employees for their positive attitude, proactive spirit, and diligent efforts. He then outlined a broader vision for the company’s future strategic direction and set forth new expectations.
He pointed out that in 2013, despite the national economy operating against the trend, the pilotage sector continued to expand its market reach, with overall sales increasing and achieving notable results. In 2014, as the national economy gradually recovered and public demand for domestically produced… Lubricating oil Brand affinity has further strengthened, and Yinhang is poised to seize new opportunities, build on this momentum, and strive for the comprehensive rollout of its brand across the national market.
General Manager Zhou pointed out that 2014 is a pivotal year for the pilotage industry. Accordingly, consolidating our established markets and developing new ones will be the top priority of our work this year. To this end, in 2014 we will proactively respond by strengthening our internal capabilities, achieving product breakthroughs, expanding our distribution channels, and enhancing integrated communications.
In closing, General Manager Zhou emphasized that the long-term success of any enterprise hinges on a solid foundation and an unwavering, forward‑driving spirit. Over more than eight years of development, Yinhang has steadily risen to the forefront of national brands—because every step we take is grounded in steady progress, and because we have forged a distinctive path of our own.

Health and Sustainability: Steadfast Progress
Following General Manager Zhou’s address, Zhang Xiaojie, General Manager of the Yinhang Quick Oil Change Division, outlined to the attendees the current state of the automotive quick‑service maintenance market, as well as the development status and future plans of the Yinhang quick oil‑change franchise network.
General Manager Zhang stated that since the establishment of the Pilotage Fast Oil‑Change Division, the company has opened 24 franchise locations in Northeast China and select cities in southern China. Riding the strong growth momentum of the automotive aftermarket, in 2014 we will continue to onboard high‑quality franchisees while also expanding our network through the development of company‑owned stores.
Subsequently, General Manager Zhang provided a detailed overview of various aspects, including the operational workflow of Yinhang Quick Oil Change, its current operations, customer service, and franchise training. He also outlined the requirements for joining the Yinhang Quick Oil Change franchise network.
In the years ahead, we will enter the “sprint” phase of rapid expansion for the Yinhang fast‑oil‑change chain. With a hundredfold determination and unwavering confidence, we will surmount every obstacle on the road ahead and ultimately move forward in a down-to-earth, steady, and methodical manner—step by step.

Enhance the brand; prioritize promotion.
As the Marketing Director, Gong Xiaoliang provided a detailed overview of Yinhang’s 2014 marketing plan.
Director Gong primarily focuses on planning across three key areas: brand awareness, product portfolio, and marketing initiatives. He notes that we are now firmly in the age of branding, where brand image plays an increasingly pivotal role in modern corporate competition. Only by executing a robust brand strategy can companies effectively expand their market share. In essence, a strong brand is one of the most valuable competitive advantages an enterprise can leverage.
Accordingly, he stated that in 2014, we will continue to strive to enhance the brand’s visibility and expand its influence.
During the meeting, Zhang Guojun, the company’s deputy general manager, presided over the award ceremony for “Five-Year Pilots,” and General Manager Zhou presented commemorative gifts to employees who had completed five years of service with the company.
During the afternoon session, Chief Pilot Technology Officer Nie Ling highlighted the features and key selling points of the pilotage products, while Manager Qin from the Human Resources Department presented an overview of the company’s HR policies and compensation structure.
Finally, the regional managers enthusiastically shared their insights on the year’s sales performance, summarizing both successes and challenges while brainstorming new ideas. The meeting was marked by a lively atmosphere and high spirits, with participants brimming with confidence in the 2014 sales outlook.

   

Keywords:

Previous post:

Pilotage welcomes partners from Tonghe and Fangzheng for a visit.

Next article:

Pilotage injects new momentum into Montenegro Cement.

Recommended

Grand Event Concludes | Ling Hang 2026 Guangzhou AAG Successfully Wraps Up: Grateful for the Encounter, Embarking Together on a New Journey of Collaboration

During the three-day 2026 Guangzhou AAG Auto Parts Exhibition, Ling Hang Lubricant made a grand appearance with cutting-edge technological products and a professional service team, successfully completing all exhibition and networking activities at this major industry event.

2026-08-21

Igniting Guangzhou, a Grand Opening | A Glimpse of the Highlights on the First Day of the Ling Hang AAG2026 Exhibition

On the first day of the event, crowds surged. At the Ling Hang booth, industry peers, partners, and tech enthusiasts from across the country flocked in. Enthusiastic hosts moved throughout the exhibition hall, with inquiries, exchanges, demonstrations, and negotiations all unfolding in an orderly yet lively manner.

2026-08-19

The Ling Hang Lubricant 2026 Eastern Mongolia Agricultural Machinery Expo has concluded successfully!

From August 2 to 4, the 15th Inner Mongolia (Eastern Mongolia) Agricultural Machinery Expo 2026 concluded successfully at the Chifeng International Convention and Exhibition Center. Ling Hang Lubricant showcased its full range of agricultural machinery–specific lubrication solutions at Booth T59 in Hall C, delivering a strong performance with robust product capabilities and expert technical services.

2026-08-02