The three key strategies of pilotage are drawing widespread attention.

Release Date:

2014-04-26

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Abstract


Pilotage Exhibition Booth

Promotion on the “Wind and Fire Wheel”

5-meter-high banner with a knife design

The pilotage logo projected onto the ground


 

The 2014 Shenyang Auto Parts Exhibition drew a vast array of exhibitors, with Yinhang Petrochemical standing out as a national brand. Lubricating oil Leading companies also showcased their offerings with flair. With their striking custom-designed booths and distinctive promotional strategies, they all drew considerable attention to the Yinhang exhibit.
Five pilotage staff members, with “wind-and-fire wheels” underfoot and pilotage equipment on their backs. Lubricating oil Feather‑flag banners emblazoned with the brand’s logo lined up neatly, “galloping” through the exhibition hall and beyond. Wherever they went, visitors couldn’t help but crane their necks to take a look—drawing an outpouring of attention. Indeed, this was the promotional strategy of the Yinhang self‑balancing scooter team.
The gaze then shifted to the front of the opening ceremony stage, where five oversized banner flags—each bearing the Pilotage logo and standing roughly five meters tall—were arranged in two rows, creating a striking contrast between the red ceremonial platform and the blue pilotage banners. This scene drew the attention of countless spectators.
Back at the pilotage booth, you may notice that many people deliberately steer clear of a one-square-meter area in front of it. Upon closer inspection, you’ll see that this space is illuminated by a spotlight projecting the pilotage logo. Faced with such an arrangement, visitors are reluctant to disrupt it and choose instead to go around.

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