Piloting the “Ride Trail” Across Ten Thousand Miles

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2014-05-03

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Abstract


Cycling buddies I met along the way
 
One person, a mountain bike, a tent, and a journey fraught with challenges. After a 4,500-kilometer trek spanning nearly two months, Sun Xueying, the young navigator, has fulfilled his dream of cycling from Sanya to Heilongjiang.
Departing from Sanya, Sun Xueying carried promotional leaflets for the pilotage service, and a banner advertising the service was hoisted on the vehicle. Wherever they went, they drew large crowds of onlookers.
　For the industry, pilotage as a national… Lubricating oil As a leading brand, launching this 10,000‑mile cycling campaign has not only enhanced the industry’s overall image and deepened consumers’ understanding of Yinhang, but also reinforced the brand’s own value and solidified its position as an industry leader. For retailers, it has boosted the confidence of end‑point distributors, enabling them to appreciate the appeal of Yinhang products.

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Yinhang has been awarded the “National Quality Inspection Stable and Qualified Product” certificate.

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The pilot program concluded successfully at the Shenyang Auto Parts Exhibition.

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