“Winning at the terminal, the doers are king” — Ling Hang’s 2016 Marketing Conference for the Northwest Region of Petrochemicals concluded successfully.
Release Date:
2016-02-16
Author:
Source:
Abstract
Xi’an, one of the world’s four great ancient capitals alongside Athens, Rome, and Cairo, boasts a civilization spanning over 7,000 years, a city‑building history of more than 3,100 years, and a capital‑city history of over 1,100 years. Ling Hang Lubricating oil The Northwest Regional Marketing Conference is being held right here.
January 15, the ancient city of Xi’an, Ling Hang Lubricating oil The elite team from the Northwest region gathered to discuss the future, with the Sales Director, Marketing Director, and Technical Director joining more than fifty partners and six prospective distributors.
As is the tradition of Ling Hang Lubricant, the opening lines of the corporate anthem, “Let Dreams Guide Our Lives,” ignited the passion of all attendees: “Through ups and downs, this journey is bound to be arduous; when the heart holds a dream, no one can shake that unwavering resolve.” These lyrics echoed the sentiments of every Ling Hang employee—enduring hardship and fatigue with perseverance, staying true to our original aspirations, and holding fast to our convictions. Together with Ling Hang, we forge ahead with courage.
Marketing planning: in our organization, action speaks louder than words.
During the meeting, Sales Director Mr. Han Lihai analyzed the national lubricant market and developed a detailed marketing plan to address sales challenges in the Northwest region; Marketing Director Mr. Gong Xiaoliang delivered a comprehensive presentation on the brand development strategy of “Differentiation Focus, Benchmark Promotion”; Technical Director Mr. Nie provided a thorough introduction and analysis of Ling Hang’s molybdenum-based fluid and its technological evolution from inception to the present, answered on-site questions regarding the use of ATF automatic transmission fluid raised by customers, and gave a detailed overview of our entire auxiliary oil product line.
Mr. Qian Lianyi, Head of the Third Sales Department, outlined the key priorities for the Northwest Region in 2016:
1. Professionalized Network Operations
2. Professional Market Development
3. Professional Market Promotion
4. Internal management of the agent.
Subsequently, Mr. Xue Xiahe, Regional Manager for Shaanxi Province, provided partners with a detailed analysis of customer development and the planning and execution of market operations.
After enduring countless hardships, we have remained steadfast.
Mr. Zhang Guowei from the Shanxi Yuncheng Marketing Center and Mr. Hu Bing from the Ningxia Guyuan Marketing Center shared with us their various experiences since they first came into contact with Ling Hang—starting from learning about Ling Hang, moving on to collaborating with it, and finally engaging in market operations. Their journey was filled with hardships, yet also brimming with the sense of accomplishment that comes from being recognized.
Mr. Yan Zhenping from the Weinan Marketing Center in Shaanxi Province attended the conference, accompanied by his mother, who is in her seventies. From initially worrying about her son and discouraging him from pursuing a career in sales, she has now come to wholeheartedly support his endeavors. Every word she spoke deeply moved us; though she did not share her own experiences, her heartfelt maternal love inspired us all to redouble our resolve.
During the experience‑sharing session, Mr. Liu Jinqi from the Xianyang Marketing Center in Shaanxi Province outlined effective strategies and approaches his team employs when visiting retail outlets, as well as their market‑operation philosophy, prompting attendees to reflect on their own regions and teams.
The day-and-a-half-long conference concluded in a harmonious yet enthusiastic atmosphere. All the Ling Hang participants once again set out on their journey, braving every storm along the way, surpassing the ordinary and transcending themselves, and with cherished aspirations, they will pursue their dreams and create miracles!
January 15, the ancient city of Xi’an, Ling Hang Lubricating oil The elite team from the Northwest region gathered to discuss the future, with the Sales Director, Marketing Director, and Technical Director joining more than fifty partners and six prospective distributors.
As is the tradition of Ling Hang Lubricant, the opening lines of the corporate anthem, “Let Dreams Guide Our Lives,” ignited the passion of all attendees: “Through ups and downs, this journey is bound to be arduous; when the heart holds a dream, no one can shake that unwavering resolve.” These lyrics echoed the sentiments of every Ling Hang employee—enduring hardship and fatigue with perseverance, staying true to our original aspirations, and holding fast to our convictions. Together with Ling Hang, we forge ahead with courage.
Marketing planning: in our organization, action speaks louder than words.
During the meeting, Sales Director Mr. Han Lihai analyzed the national lubricant market and developed a detailed marketing plan to address sales challenges in the Northwest region; Marketing Director Mr. Gong Xiaoliang delivered a comprehensive presentation on the brand development strategy of “Differentiation Focus, Benchmark Promotion”; Technical Director Mr. Nie provided a thorough introduction and analysis of Ling Hang’s molybdenum-based fluid and its technological evolution from inception to the present, answered on-site questions regarding the use of ATF automatic transmission fluid raised by customers, and gave a detailed overview of our entire auxiliary oil product line.
Mr. Qian Lianyi, Head of the Third Sales Department, outlined the key priorities for the Northwest Region in 2016:
1. Professionalized Network Operations
2. Professional Market Development
3. Professional Market Promotion
4. Internal management of the agent.
Subsequently, Mr. Xue Xiahe, Regional Manager for Shaanxi Province, provided partners with a detailed analysis of customer development and the planning and execution of market operations.
After enduring countless hardships, we have remained steadfast.
Mr. Zhang Guowei from the Shanxi Yuncheng Marketing Center and Mr. Hu Bing from the Ningxia Guyuan Marketing Center shared with us their various experiences since they first came into contact with Ling Hang—starting from learning about Ling Hang, moving on to collaborating with it, and finally engaging in market operations. Their journey was filled with hardships, yet also brimming with the sense of accomplishment that comes from being recognized.
Mr. Yan Zhenping from the Weinan Marketing Center in Shaanxi Province attended the conference, accompanied by his mother, who is in her seventies. From initially worrying about her son and discouraging him from pursuing a career in sales, she has now come to wholeheartedly support his endeavors. Every word she spoke deeply moved us; though she did not share her own experiences, her heartfelt maternal love inspired us all to redouble our resolve.
During the experience‑sharing session, Mr. Liu Jinqi from the Xianyang Marketing Center in Shaanxi Province outlined effective strategies and approaches his team employs when visiting retail outlets, as well as their market‑operation philosophy, prompting attendees to reflect on their own regions and teams.
The day-and-a-half-long conference concluded in a harmonious yet enthusiastic atmosphere. All the Ling Hang participants once again set out on their journey, braving every storm along the way, surpassing the ordinary and transcending themselves, and with cherished aspirations, they will pursue their dreams and create miracles!
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