[Ling Hang] In 2019, Ling Hang Lubricant joins forces with the Chinese men’s basketball team to set sail once again.
Release Date:
2019-01-28
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Abstract
January 1, 2019, Ling Hang Lubricating oil It has officially renewed its sponsorship cooperation agreement with the Chinese Basketball Association, extending the partnership through 2020 and further solidifying Ling Hang’s position. Lubricating oil The brand’s status as the “Official Sponsor of the Chinese National Men’s Basketball Team.”
Ling Hang joins hands with the men’s basketball team: growing together, forging ahead with determination.
The Chinese national men’s basketball team is a squad that represents China in various international competitions and boasts top-tier strength in Asia: it won the Asian Basketball Championship in 2015 and stood atop the highest podium at the Asian Games in 2018. Meanwhile, Ling Hang Lubricant signed a cooperation agreement with the Chinese men’s basketball team in 2017, becoming the sole designated supplier of automotive lubricants for the national team.
Ling Hang Lubricant was established in 2005 and currently operates two major production bases in Daqing and Tianjin, with a total lubricant production capacity exceeding 150,000 tons and a tank storage capacity of 50,000 tons. The company integrates the production, research and development, and storage and transportation of lubricants, greases, and antifreeze, with a product line that covers Industrial lubricant , lubricating grease, engine oil, transmission system oil, off-road vehicle equipment oil, antifreeze, brake fluid, and more—over a thousand products across seven major categories. In 2017, at the launch ceremony of Ling Hang Lubricant’s second production base—the Tianjin plant—Mr. Yao Ming, President of the Chinese Basketball Association, sent a special congratulatory letter, commending the cooperation between the two parties and expressing his full support and best wishes for the national brand Ling Hang.
In 2018, the Ling Hang Tianjin plant, with a total investment of approximately RMB 250 million, was completed and put into operation. Its products underwent a comprehensive upgrade from the inside out, and the production lines at the Tianjin plant were fully commissioned. The plant covers a total area of about 40,000 square meters, boasts a storage capacity of 30,000 tons in tanks, and has an annual production capacity of 100,000 tons of lubricating oil, 20,000 tons of coolant, and 10,000 tons of grease.
Growing together, moving forward side by side. As a leading enterprise of China’s independent lubricant brands, Ling Hang Lubricant signed with the Chinese men’s national basketball team in 2017, becoming the sole designated supplier of automotive lubricants for the team and taking its first step in forging a bond with the men’s basketball squad. In 2019, Ling Hang, sharing the same vision, renewed its partnership with the Chinese men’s national basketball team, becoming the official sponsor of the Chinese men’s national basketball team and jointly looking forward to a bright future.
In the era of super IPs, Ling Hang leads the trend.
Looking at Ling Hang’s collaboration with the men’s basketball team, it can be seen as an extension of the “super IP” concept within the industry: a natural move for the high-end Ling Hang brand, and a powerful statement that captures the trends shaping the lubricants sector in the new era. Over the past two to three years, the super IP concept has quietly gained traction across various domestic industries, leveraging its high traffic and strong brand‑consumer alignment to elevate brands. This commercial trend has swiftly spread even to the lubricants industry, which has long been perceived as technologically aloof. According to big‑data analysis, the post‑80s and post‑90s generations—highly attuned to online social platforms—account for 53.5% of China’s 731 million internet users, while also constituting the mainstream consumer base for automotive lubricants. Among new car buyers, 62% are first‑time vehicle owners, with the majority falling between the ages of 20 and 39. With the rapid expansion of China’s internet landscape and the fast‑growing automotive lubricants market driving forces, the lubricants industry—blending characteristics of both industrial and consumer goods—undoubtedly enjoys unique advantages. Riding the wave of contemporary trends, it is now poised to unlock an unprecedented marketing blue ocean.
In his “Super IP” theory, Wu Sheng, co‑founder of Logic Thinking, defines its core as a community‑driven commercial label endowed with sufficient market clout. Strip away the layers of the Super IP, and you’ll find its essence: robust content power and an innate brand charisma. Ultimately, it’s about extending the industrial chain through high‑quality, personality‑infused content—rather than relying on channel‑based expansion—and leveraging one’s own values and distinctive character to foster consumers’ sense of identification and belonging.
As a leading Chinese independent brand, Ling Hang Lubricant’s 14-year journey of relentless perseverance is itself a testament to the spirit of China’s lubricant industry. From its humble beginnings as a pioneering startup, through the establishment of three major R&D and application centers, to the launch of industry‑first domestically produced 8‑speed transmission fluid and the Yunba A7—engine oil with an ultra‑long 100,000‑kilometer service interval—“Making great Chinese oil!” is not just Ling Hang Lubricant’s promise; it is also the steadfast commitment and responsibility of a national enterprise. This resonates perfectly with the Chinese men’s basketball team, which carries forward dreams and convictions: never give up, unite in struggle, endure the same trials, and together seize the moment of transformation!
Win-Win Co-Creation: The Decisive Battle of 2019
In 2019, it was a special year for Chinese basketball. In preparation for the 2019 FIBA Basketball World Cup held in China, the Chinese men’s national team formulated a new training and competition schedule. Amidst this intensive regimen of practice and matches, the team needed even more support and encouragement from its partners. This renewal of the sponsorship agreement with Ling Hang Lubricant not only continues the pleasant collaboration of the past year but also reflects both parties’ confidence in upholding the Chinese spirit, fostering Chinese innovation, and promoting Chinese brands!
In 2019, it was also a year full of challenges for Ling Hang. Ling Hang Lubricant will launch even more innovative initiatives in 2019, joining hands with the Chinese men’s basketball team to help them reach new heights at the World Cup and the Olympics. Ling Hang Lubricant will also work closely with partners from all sectors to create shared success and strive for victory in 2019.
Looking ahead, Ling Hang Lubricant will join hands with its extensive network of partners, leveraging outstanding product quality and a comprehensive service system; it will implement its brand strategy and build a century-old Ling Hang! A new journey, a new starting point—Ling Hang embarks on a historic voyage of renewal, advancing alongside the Chinese men’s national basketball team, constantly breaking new ground, innovating, and never giving up. Different goals, but the same spirit. The Chinese men’s national basketball team fights for the nation, while Ling Hang Lubricant delivers top-quality oil for China, cheering on the team!
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